Privacy Policy

Xavier Arce Enterprises LLC, doing business as Service Marketer USA ('we,' 'us,' or 'our'), is committed to protecting your privacy.

By accessing or using the App, you agree to the practices described below. If you do not agree, please do not use the App.

1. Information We Collect

1.1 Personal Data

Information you provide directly, such as:

Name, e-mail address, phone number, company name.

Authentication credentials (hashed).

Billing-related information (handled by our payment processor).

1.2 Usage Data

Automatically collected technical data (IP address, browser type, device identifiers, referring URLs, pages viewed, date/time stamps, error logs, and similar diagnostics).

1.3 Cookies & Similar Technologies

We use session, preference, and security cookies to operate and improve the App. You can disable cookies via your browser, but parts of the App may not function properly without them.

2. How We Use Information

We process data to:

Provide, operate, and maintain the App.

Send transactional messages (password resets, invoices).

Detect, prevent, and address technical issues or fraud.

Comply with legal obligations.
Deliver AI receptionist services including call answering, lead qualification, and appointment booking.

Legal bases under GDPR/UK-GDPR: Performance of contract, legitimate interests, consent (where obtained), and compliance with law.

3. Data Retention

Data Type - Retention Period

AI call recordings and transcripts — 24 months from date of collection.

Personal & billing data

For as long as you maintain an account and up to 7 years thereafter to meet bookkeeping & compliance duties.

Cookies & logs: Up to 26 months unless a shorter period is sufficient.

4. Your Choices & Data Deletion

You may also exercise rights of access, rectification, objection, restriction, portability, and complaint under GDPR/CCPA by contacting us.

5. Sharing & Disclosure

We never sell or rent your personal data. We share data only with:

Sub-processors that perform services on our behalf (hosting, payment, customer support) under executed DPA and confidentiality terms.

Authorities or successors when required by law or during a business transfer.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5.1 Sub-processors & Vendors

The following third-party service providers process data on our behalf:

CRM / Automation: HighLevel Inc. — Contact records, appointment bookings, email and SMS communications, pipeline data.

Payments & Billing: Stripe, Inc. — Customer name, email, billing address, card last-4 digits, invoices.

AI Voice: RetellAI — Call recordings, transcripts, caller details collected during voice interactions.

AI Voice Synthesis: ElevenLabs — Text-to-speech audio generation for AI receptionist responses.

AI Reasoning: Anthropic, Inc. — Conversation data processed to generate AI receptionist responses.

Transactional Email: HighLevel Inc. — Appointment confirmations, reminders, and follow-up sequences.

6. International Transfers

We operate in United States. Where we transfer data from the EEA/UK, we rely on Standard Contractual Clauses or an adequacy decision.

7. Security

We employ encryption in transit and at rest, role-based access controls, 2-factor authentication for internal accounts, regular penetration testing, and vendor risk assessments. No method is 100% secure, and we cannot guarantee absolute security.

8. Children

The App is not directed to, and we do not knowingly collect information from, anyone under 18.

9. Changes

Material changes will be announced 30 days in advance via e-mail or in-App notice. The "Last updated" date reflects the current version.

10. Contact

Xavier Arce Enterprises LLC

2219 24th Avenue, San Francisco CA 94116

Email: [email protected]

Phone: (415) 915-9143